Finding makeup that’s not only good for your skin but also kind to animals and the environment has become easier than ever. Vegan and cruelty-free beauty products have grown in popularity, and more brands are making the switch to ethical practices. Whether you’re a seasoned vegan or just starting to explore cruelty-free makeup, there are plenty of amazing brands out there offering high-quality products without any animal testing or animal-derived ingredients.
In this blog, we’ll dive into what vegan and cruelty-free makeup really means, why it matters, and share some of the best vegan and cruelty-free makeup brands that you should try.
What Does Vegan and Cruelty-Free Mean?
Before we jump into the brands, let’s quickly clear up what it means when a product is labeled as vegan or cruelty-free. These terms are often used together, but they actually mean different things.
1. Vegan Makeup
When a makeup product is vegan, it means it doesn’t contain any animal-derived ingredients. This includes common ingredients like beeswax, lanolin (from sheep’s wool), carmine (a red pigment made from crushed beetles), and gelatin. Instead, vegan makeup uses plant-based or synthetic alternatives to achieve the same results.
2. Cruelty-Free Makeup
Cruelty-free means that the product and its ingredients haven’t been tested on animals at any stage of production. Unfortunately, animal testing is still a common practice in many parts of the world, even though alternatives exist. Cruelty-free brands refuse to participate in this practice, opting for humane testing methods instead.
Now that we understand what vegan and cruelty-free makeup is, let’s explore why it’s important to make the switch.
Why Choose Vegan and Cruelty-Free Makeup?
There are plenty of reasons why choosing vegan and cruelty-free makeup is a great decision for you, the animals, and the planet.
1. Ethical Considerations
One of the main reasons people switch to vegan and cruelty-free makeup is to avoid contributing to the suffering of animals. Animal testing is often painful and unnecessary, especially with the technology we have today. By choosing cruelty-free products, you’re supporting companies that care about ethical practices and humane treatment of animals.
2. Cleaner Ingredients
Vegan makeup tends to avoid harsh chemicals and animal by-products, which can be irritating to the skin. Many vegan brands also focus on using natural, plant-based ingredients that are better for your skin and overall health. This makes vegan makeup a great option for those with sensitive skin or those who prefer more natural beauty products.
3. Better for the Environment
The beauty industry can be tough on the environment, from animal agriculture to wasteful packaging. Vegan and cruelty-free brands often focus on sustainable practices, using eco-friendly packaging and minimizing their environmental impact. By choosing these brands, you’re not only helping animals but also doing your part for the planet.
Now, let’s get into some of the best vegan and cruelty-free makeup brands that are leading the way in ethical beauty.
Vegan and Cruelty-Free Makeup Brands You Should Try
1. E.L.F Cosmetics
If you’re looking for affordable, high-quality vegan and cruelty-free makeup, e.l.f. Cosmetics is a great place to start. This drugstore brand offers a wide range of products, from foundations to lipsticks, that are all 100% vegan and cruelty-free. Whether you’re a makeup newbie or a seasoned pro, e.l.f. has something for everyone.
Must-Try Products:
- Poreless Putty Primer: Known for its smooth application and long-lasting hold, this primer is a cult favorite.
- 16HR Camo Concealer: A full-coverage concealer that stays put all day without creasing.
2. Milk Makeup
Known for its innovative and fun packaging, Milk Makeup is a trendy brand that offers vegan and cruelty-free products that work wonders. Their products are easy to apply, making them perfect for people who love a quick and effortless beauty routine. Plus, the brand is committed to sustainability, using minimal and recyclable packaging.
Must-Try Products:
- Kush Mascara: Made with conditioning hemp-derived cannabis oil, this mascara gives you fuller, thicker lashes without any animal-derived ingredients.
- Hydro Grip Primer: A hydrating primer that preps your skin and keeps your makeup locked in place all day long.
3. KVD Beauty
Formerly known as Kat Von D Beauty, KVD Beauty is a 100% vegan and cruelty-free brand that offers bold, high-performance products. Known for their long-lasting and highly pigmented formulas, KVD Beauty is perfect for those who love to experiment with bold looks or want their makeup to last all day.
Must-Try Products:
- Tattoo Liner: This cult-favorite liquid eyeliner is known for its precision tip and long-lasting, smudge-proof wear.
- Good Apple Skin-Perfecting Foundation Balm: A full-coverage foundation that’s lightweight and provides a flawless finish.
4. Aether Beauty
For those who are passionate about sustainability as well as vegan and cruelty-free makeup, Aether Beauty is the brand for you. They are committed to creating clean, eco-friendly beauty products without compromising on quality. The brand avoids using unsustainable ingredients like palm oil and their packaging is fully recyclable.
Must-Try Products:
- Rose Quartz Crystal Gemstone Palette: This eyeshadow palette offers beautiful, shimmering shades that are made with real rose quartz crystals.
- Supernova Crushed Diamond Highlighter: A blindingly brilliant highlighter that’s perfect for achieving that glow-from-within look.
5. Cover FX
Cover FX focuses on creating makeup that enhances your natural beauty, while also being vegan and cruelty-free. Known for their customizable products, Cover FX allows you to find your perfect shade and finish, making it a great choice for those who want makeup tailored to their skin type and tone.
Must-Try Products:
- Custom Cover Drops: These drops allow you to customize the level of coverage you want, mixing seamlessly with moisturizers or primers.
- Power Play Foundation: A long-wear, full-coverage foundation that’s great for oily or combination skin.
6. Bite Beauty
If you’re a lip product lover, Bite Beauty is a must-try. This vegan and cruelty-free brand is known for its nourishing, high-performing lip products made from clean, food-grade ingredients. Bite Beauty recently transitioned to being fully vegan, ensuring that all of their products are free from animal-derived ingredients.
Must-Try Products:
- Power Move Creamy Matte Lip Crayon: A long-lasting, creamy matte lipstick that feels comfortable on the lips.
- Agave+ Intensive Lip Mask: A deeply hydrating lip treatment perfect for dry or chapped lips.
7. Pacifica
Pacifica is a well-loved drugstore brand that offers a wide range of vegan and cruelty-free makeup, skincare, and haircare products. Known for their clean ingredients and commitment to sustainability, Pacifica is a great option for those who want affordable, eco-conscious beauty products.
Must-Try Products:
- Alight Multi-Mineral BB Cream: A lightweight BB cream that gives your skin a natural, glowing finish.
- Dream Big Lash Extending Mascara: A mascara that lengthens and lifts your lashes while also being nourishing thanks to natural ingredients like coconut oil.
8. Charlotte Tilbury
Although a luxury brand, Charlotte Tilbury has a growing selection of vegan products and is fully cruelty-free. The brand is known for its glamorous, high-performance makeup that makes you feel like a Hollywood star. While not all of their products are vegan, they offer a wide range of vegan-friendly options, and the quality is well worth the splurge.
Must-Try Products:
- Airbrush Flawless Foundation: A full-coverage foundation that leaves you with an airbrushed, flawless finish.
- Matte Revolution Lipstick: A creamy, long-wear matte lipstick available in iconic shades.
9. Milani
Milani is a cruelty-free drugstore brand that offers a selection of vegan products. Known for their pigmented formulas and high-quality makeup at budget prices, Milani is a favorite among beauty lovers looking for affordable, ethical beauty.
- Must-Try Products: Baked Blush (vegan shades), Conceal + Perfect Foundation, and Color Statement Lipstick (vegan shades).
10. FLOWER Beauty
Created by actress Drew Barrymore, FLOWER Beauty is a cruelty-free brand that offers vegan options across their line of makeup products. Their prices are budget-friendly, and their products are designed to deliver luxurious results without the high-end price tag.
- Must-Try Products: Light Illusion Foundation, Petal Pout Lipstick, and Lash Warrior Mascara.
Final Thoughts
Switching to vegan and cruelty-free makeup is not only a kinder choice for animals but also for your skin and the planet. With so many incredible brands offering high-quality, ethical products, it’s easier than ever to find makeup that aligns with your values.
Whether you’re looking for a budget-friendly option like e.l.f. Cosmetics, a sustainable choice like Aether Beauty, or a luxurious treat from Charlotte Tilbury, there’s a vegan and cruelty-free brand out there for everyone. So why not give these brands a try and feel good about what you’re putting on your skin? Happy shopping!